Latest Google Ads updates (February 2024)

Google Ads is constantly updated with new features and improvements to help advertisers optimize their campaigns and achieve better results. Below is a summary of the most important recent updates:

1. Discovery ads with product images: Allows you to display images of your products in Discovery ads, increasing visual appeal and click-through rate (CTR). Available for Performance Max campaigns.

2. New "Insights" tab in the Google Ads interface: Offers personalized insights and recommendations to improve campaign performance. Includes insights on bidding, targeting, budget, and creative.

3. Improvements to Performance Max campaigns: Automatic optimization to show ads on YouTube, Gmail, Discover, and other Google properties. Greater control over targeting and bidding. More detailed reports on campaign performance.

4. Updates to ad policies: Prohibits advertising of unlicensed cryptocurrencies. Tighter restrictions on advertising health-related products and services.

5. Launch of the "Audience Insights" API: Allows developers to access information about target audiences, such as their interests, behaviors, and demographics. Can be used to create more personalized and relevant campaigns.